Talk to any soap maker and ask them about the part of soapmaking they like the least and in most cases they'll say packaging is right up there in the top 3. This also includes labeling, btw. With all the rules & regs regarding what we can and must place on the packing we use for our products, it's no wonder we dread that aspect of our daily business as much as we do. Still with regard to that same packaging it needs to grab the eye of that all-important customer and their visual preferences and that range is as broad as the universe.
Some shoppers love that clean pure look of minimalist labeling. Not a lot of graphics or none at all. Plain text in large or bold - or both- sizes. No fancy fonts (*gasp!*) or elaborate logos. They prefer white or nearly white labels. Just the facts, ma'am.
Other shoppers like something colorful, bright, happy, flowers in the background that don't interfere with the ability to read the information on the contents within. Maybe plain white space for those all-important product names and their ingredients. Safe useage, warnings, if any, disclaimers, weight, fragrance(s). Blah, blah, the list is as long as your arm sometimes depending on what that product is. BTW, these are my personal favorite. They can even sometimes have quirky shapes - ie, our lip balms are NOT in rectangular boxes. I love quirky just in case you haven't figured that out about me yet.
Others love that antique or steampunk look. I like that one, too, but find it isn't always consistent within my brand. It works well for some items but for the most part, it does not. Sad, but it is what it is. I love those goggles, cogs, and antiqued banners, labels, and ornate filigreed corners! But where would that fit in with my standard brand? Oh well.
There's a look for everyone and a product and producer of said products out there for every possible permutation of style, taste, and lifestyle preference. When you find one that fits you perfectly you're likely to stick with them for a long time. Still, it limits your possible choices. Like your mother always told you, "You don't know if you'll like it until you try it."
Can, or more acurately, should you judge that soap by its cover? What if you've missed out on something wonderful because the packaging didn't match your style or grab your eye from across a crowded room? Sure, you might love their products, but we've all seen how many makers there are out there nowadays, so chances are better than good that you'll find another one that makes something to grab your senses and never let go if you step outside your usual (soap) box. Explore, be adventurous, try something from someone you'd never tried before. Just don't forget to read those labels first!
Hi and welcome to the Bubble Hut! I'm Neecy, aka Dee (Denise) Gunter. I'm the solo maker of Neecy's Necessities, which has been around since 2010. I'm a certified advanced soap maker and member of Hand Crafted Soap and Cosmetics Guild as well as a member of Indie Business Network. I'm an adventurous soap maker, frequently trying new things to make things even better yet I know when to stop when it's just fine as is. Follow along with my work in the lab in Facebook, Instagram, Twitter and Pinterest.